Welcome to a new episode, this week we are back to talking about LinkedIn company pages…..but with a difference!

More of that later but as always firstly…….

Interesting Stuff I Saw This Week

• LinkedIn Updates Sales Navigator, Gets Closer to Salesforce
• LinkedIn announces the rebuild of three core talent tools to one platform
• LinkedIn debuts LinkedIn Live, a new live video broadcast service

A LinkedIn Company Success Story

Gary Moran recently contacted me to explain how he has found some success from his company page, not via engagement but by brand visibility and an increase in website traffic.

These of course, are the results that we can never see. When company page updates fail to engage (as they mostly do), they still provide some other benefits.

Have a listen to the interview to hear how Gary and his colleagues have managed to gain real benefits from the HLH Prototypes page;

Their website can be viewed here

That’s it for this week, not episode next week but I will be back soon.