Archive

Michael Frackowiak faced a very uncertain future for his tailor-made suit business when the Pandemic hit last year…then he found LinkedIn! Now his business is thriving! Listen to hear Michaels amazing story of how he uses LinkedIn to drive 90% of his sales. But first… Data of 500m+ LinkedIn users put up for sale on the […]

Welcome to this weeks Linkedinformed and this episode is a special one! I have been using Shield analytics* for a couple of years now and I find it a really useful tool when assessing the performance of my LinkedIn posts. Andreas however, gets to see LinkedIn post data across all of their users - this […]

Native video posts have become a popular way to share ideas, provide helpful tips and build relationships with your followers, and with the recent addition of Stories, where video typically features heavily, I thought it would be worth revisiting the topic.

David Kilkelly is one of my favourite video experts on LinkedIn. I have followed him for some time for a source of inspiration and helpful tips so I thought I would have a chat with him about LinkedIn video. Interestingly our chat was as much about content as it was specifically about video.

This week I chat with Amy Woods from Content 10x. I’ve previously covered repurposing from a DIY perspective but that can be time-consuming. Amy offers a service to outsource your repurposing and has some interesting and valuable experience to bring to you. But first… Interesting Stuff I Saw This Week Boris finally joins LinkedIn…About time […]

Welcome to a new episode, this week I chat with Neal Schaffer about his new book The Age of Influence and how it can be applied to LinkedIn. Interesting Stuff I Saw This Week LinkedIn is working on “Discover” feed, it’s like Stories but vertical people are definitely gonna love this just because looks like […]

Welcome to episode 294. Let’s talk about authenticity! But first some feedback from the last show on repurposing. Mark Lee sent in a voicemail explaining that he often reposts old, successful posts from a year or so ago. He uses someone on Fiverr to scan through his old posts which can be a time-consuming exercise. […]

You know you need to post great content on LinkedIn on a consistent basis but finding the time and inspiration for content can be challenging. Producing long-form content that is designed to be repurposed can be a fantastic way to ease that challenge. That is the main topic of this episode but first; LinkedIn Updates […]

This week I chat with John Espirian again following the launch of his new book Content DNA. Whilst the subject is broader than just LinkedIn, John uses LinkedIn as his main channel for content so most of the content in the book is highly appropriate for you. But first… Feedback From Last Weeks Show I […]

In a world of fake news and social media manipulation where influential people such as politicians and even presidents can incite violence and hatred. Is it OK to censor content on LinkedIn? This subject has come to the fore with the recent issues surrounding the black lives matter movement and the numerous posts that have […]

  Welcome to episode 260 which has been inspired by two separate incidents that occurred this week. Firstly I had a session with a client who was really struggling to come up with ideas for content - I recommended she should start by using other peoples posts as inspiration to create similar posts. Secondly, a […]