When or What? What matters most for content?
Welcome to episode 150, that seems like a pretty good milestone to have reached but I think the main celebration will be at number 200!
Something interesting I saw this week
Well there hasn’t been much news at all this week, it seems everyone is so pre-occupied with the new desktop design (which I am trying to avoid covering in this episode).
LinkedIn did announce that they had re-vamped their premium accounts, I’m not sure they have changed much to be honest and Business account holders are still getting a raw deal but there are a few changes worth noting, especially to the jobseeker account which is now called ‘Career’.
Here is the article;
What’s New With LinkedIn Premium?
Coaching
If you are interested in a one to one coaching session or just want to ask for some quick advice, you can book a free 15-minute consultation with me at;
https://mrlinkedin.youcanbook.me/
New Book - I need your help
I’m starting to research the topic of online relationship building and communication for a book I will be writing.
Please drop me a line to [email protected] if you have any examples of good or bad online communication.
Social Media Content. What matters most - When or What?
I read a great article this week by Jay Baer that really got me thinking about what matters when posting content on LinkedIn.
The Truth About How Often To Post In Social Media
I did some very crude research myself on 6 posts I did last week on LinkedIn.
|
Comments |
Likes |
Views as % of followers * |
|
| Post 1 |
1 |
0 |
5.74 |
| Post 2 |
0 |
1 |
2.21 |
| Post 3 |
4 |
4 |
26.71 |
| Post 4 |
0 |
7 |
13.30 |
| Post 5 |
0 |
0 |
4.43 |
| Post 6 |
19 |
6 |
38.15 |
*Not all views will be from followers or connections
Jay makes some great points but I also think that consistently high engagement will lead to more people seeing your posts initially (before the algorithm can judge how interesting it is).
His main advice is spot on;
Post when you have something to say
I would just add - also at the right time, with an image and ask a question!
Lars asked via voicemail which browser I thought worked best with LinkedIn.
I use Chrome mainly but I have a feeling that LinkedIn behaves better in Firefox these days. I like Chrome because of the various extensions I use but LinkedIn don’t approve of extensions so perhaps that is why they favour Firefox.
Of course that all might change when Microsoft gain more influence!!
The second question was regarding viewing the activity stream of followed companies in the new UI.
This is a bit crazy and complicated to explain so I made a video to explain:
That’s it for this week, don’t forget to leave a voicemail or email me with any questions or suggestions, till next time.
Have a great week everyone.
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